Basic marketing : a marketing strategy planning approach
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2011.
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| Edition: | 18th ed. |
| Subjects: |
| Physical Description: | xxxvii, 740 [34] p.: col. ill.; 29 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071221108 / 0071221107 (pbk.) |