APA Citation

Perreault, & Cannon. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). Boston: McGraw-Hill Irwin.

Chicago Style Citation

Perreault, and Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 18th ed. Boston: McGraw-Hill Irwin, 2011.

MLA Citation

Perreault, and Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 18th ed. Boston: McGraw-Hill Irwin, 2011.

Warning: These citations may not always be 100% accurate.