Perreault, & Cannon. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). Boston: McGraw-Hill Irwin.
Chicago Style CitationPerreault, and Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 18th ed. Boston: McGraw-Hill Irwin, 2011.
MLA CitationPerreault, and Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 18th ed. Boston: McGraw-Hill Irwin, 2011.
Warning: These citations may not always be 100% accurate.