00544pamaa2200181 4500 0000048967 20110420090000.0 110420 eng 9789675771170 (pbk) 658.56 LEH 2010 HF5415.15 LEH 2010 Product management & strategy Donald R. Lehmann...[et all]. Kuala Lumpur: McGraw-Hill, 2010. xvi, 384p.: ill.; 23cm. BBA Product management Lehmann, Donald R. www.mheducation.asia