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00791pamaa2200265 4500 |
| 001 |
0000048948 |
| 005 |
20190408090000.0 |
| 020 |
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|a 9780273752431 (pbk.)
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| 040 |
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|a BNM
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| 090 |
0 |
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|a HF5415
|b KOT 2012
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| 100 |
1 |
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|a Kotler, Philip
|e author
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| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler and Gary Armstrong.
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| 250 |
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|a Fourtheenth edition.
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| 264 |
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1 |
|a Upper Saddle River, NJ:
|b Prentice Hall,
|c [2012] ♭2012.
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| 300 |
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|a 637 pages:
|b color illustrations;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a DBAD
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| 501 |
0 |
0 |
|a BBIBI
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| 501 |
0 |
0 |
|a BFNPI
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| 504 |
0 |
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|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary
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| 856 |
4 |
0 |
|u http://www.prenhall.com
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