Principles of marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
[2012] â™2012.
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| Edition: | Fourtheenth edition. |
| Subjects: | |
| Online Access: | http://www.prenhall.com |
| Physical Description: | 637 pages: color illustrations; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273752431 (pbk.) |