The new strategic brand management : creating and sustaining brand equity long term
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia:
Kogan Page,
2008.
|
| Edition: | 4th ed. / |
| Subjects: |
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia:
Kogan Page,
2008.
|
| Edition: | 4th ed. / |
| Subjects: |