00687pamaa2200193 4500 0000048913 20130320090000.0 110330 eng 9780749450854 (pbk.) HD69.B7 KAP 2008 Kapferer The new strategic brand management : creating and sustaining brand equity long term Jean-Nol͡ Kapferer. 4th ed. / New ed. London ; Philadelphia: Kogan Page, 2008. xv, 560 p.: ill.; 25 cm. MBADI Includes bibliographical references (p. [531]-544) and index Brand name products -- Management www.kogan-page.co.uk