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| LEADER |
00687pamaa2200193 4500 |
| 001 |
0000048913 |
| 005 |
20130320090000.0 |
| 008 |
110330 eng |
| 020 |
0 |
0 |
|a 9780749450854 (pbk.)
|
| 090 |
0 |
0 |
|a HD69.B7
|b KAP 2008
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| 100 |
1 |
0 |
|a Kapferer
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| 245 |
1 |
4 |
|a The new strategic brand management :
|b creating and sustaining brand equity long term
|c Jean-Nol͡ Kapferer.
|
| 250 |
0 |
0 |
|a 4th ed. /
|c New ed.
|
| 260 |
0 |
0 |
|a London ; Philadelphia:
|b Kogan Page,
|c 2008.
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| 300 |
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|a xv, 560 p.:
|b ill.;
|c 25 cm.
|
| 501 |
0 |
0 |
|a MBADI
|
| 504 |
0 |
0 |
|a Includes bibliographical references (p. [531]-544) and index
|
| 650 |
0 |
0 |
|a Brand name products --
|x Management
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| 901 |
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|u www.kogan-page.co.uk
|
