The new strategic brand management : creating and sustaining brand equity long term
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia:
Kogan Page,
2008.
|
| Edition: | 4th ed. / |
| Subjects: |
| Physical Description: | xv, 560 p.: ill.; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [531]-544) and index |
| ISBN: | 9780749450854 (pbk.) |