APA Citation

Kapferer. (2008). The new strategic brand management: Creating and sustaining brand equity long term (4th ed.). London ; Philadelphia: Kogan Page.

Chicago Style Citation

Kapferer. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. London ; Philadelphia: Kogan Page, 2008.

MLA Citation

Kapferer. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. London ; Philadelphia: Kogan Page, 2008.

Warning: These citations may not always be 100% accurate.