Managerial economics : economic tools for today's decision makers
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2009.
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| Edition: | 6th ed. |
| Subjects: |
Table of Contents:
- Introduction
- The firm and its goals
- Supply and demand
- Demand elasticity
- Demand estimation and forecasting
- The theory and estimation of production
- The theory and estimation of cost
- Pricing and output decisions : perfect competition and monopoly
- Pricing and output decisions : monopolistic competition and oligopoly
- Special pricing practices
- Game theory and asymmetric information
- Capital budgeting and risk
- The multinational corporation and globalization
- Government and industry : challenges and opportunities for today's manager
- Managerial economics in action : the case of the refreshment beverage industry