01345pamaa2200217 4500 0000048903 20140428090000.0 110324 eng 9780135070659 (pbk.) HD30.22 KEA 2009 Keat Managerial economics : economic tools for today's decision makers Paul G. Keat, Philip K.Y. Young. 6th ed. Upper Saddle River, N.J.: Prentice Hall, 2009. xxiii, 598 p.: ill.; 26 cm. FOBCAL Includes bibliographical references and index Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry Managerial economics Young, Philip K.Y. www.prenhall.com