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| LEADER |
01345pamaa2200217 4500 |
| 001 |
0000048903 |
| 005 |
20140428090000.0 |
| 008 |
110324 eng |
| 020 |
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|a 9780135070659 (pbk.)
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| 090 |
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|a HD30.22
|b KEA 2009
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| 100 |
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|a Keat
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| 245 |
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|a Managerial economics :
|b economic tools for today's decision makers
|c Paul G. Keat, Philip K.Y. Young.
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| 250 |
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|a 6th ed.
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| 260 |
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|a Upper Saddle River, N.J.:
|b Prentice Hall,
|c 2009.
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| 300 |
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|a xxiii, 598 p.:
|b ill.;
|c 26 cm.
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| 501 |
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|a FOBCAL
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|a Includes bibliographical references and index
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|a Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry
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| 650 |
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|a Managerial economics
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| 700 |
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|a Young,
|h Philip K.Y.
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| 901 |
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|u www.prenhall.com
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