rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Corporate social responsibility
    sub title: doing the most good for your company and your cause
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  name:
    name part: Lee
  type of resource: text
  origin info:
    place:
      place term: Hoboken, N.J
    publisher: Wiley
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 307 p.: ill.; 24 cm.
  table of contents: The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : endations
  note: Philip Kotler and Nancy Lee.
  note: MBADI
  note: Includes bibliographical references (p. 277-295) and index
  subject:
    topic: Social marketing
  subject:
    topic: Corporations --
    topic: Charitable contributions
  subject:
    topic: Social responsibility of business
  subject:
    topic: Corporate image
  identifier: 9780471476115
  record info:
    record creation date: 110323
    record change date: 20150907090000.0
    record identifier: 0000048887