|
|
|
|
| LEADER |
01573pamaa2200241 4500 |
| 001 |
0000048887 |
| 005 |
20150907090000.0 |
| 008 |
110323 eng |
| 020 |
0 |
0 |
|a 9780471476115
|
| 090 |
0 |
0 |
|a HD60
|b KOT 2005
|
| 100 |
1 |
0 |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Corporate social responsibility :
|b doing the most good for your company and your cause
|c Philip Kotler and Nancy Lee.
|
| 260 |
0 |
0 |
|a Hoboken, N.J.:
|b Wiley,
|c 2005.
|
| 300 |
|
|
|a x, 307 p.:
|b ill.;
|c 24 cm.
|
| 501 |
0 |
0 |
|a MBADI
|
| 504 |
0 |
0 |
|a Includes bibliographical references (p. 277-295) and index
|
| 505 |
0 |
0 |
|a The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : endations
|
| 650 |
0 |
0 |
|a Social marketing
|
| 650 |
0 |
0 |
|a Corporations --
|x Charitable contributions
|
| 650 |
0 |
0 |
|a Social responsibility of business
|
| 650 |
0 |
0 |
|a Corporate image
|
| 700 |
1 |
1 |
|a Lee,
|h Nancy
|
| 901 |
|
|
|u www.wiley.com
|
