00606pamaa2200193 4500 0000048866 20110304090000.0 110304 eng 0470819650 (pbk.) HF5415 ELL 2010 Elliott Marketing Greg Elliott, Sharyn Rundle-Thiele, David Waller. Milton, Australia: John Wiley and Son, 2010. xxx, 544p: ill.; 28 cm. Includes bibliographical references and index Marketing Waller, David Rundle-Thiele, Sharyn www.wiley.com