Description: Marketing

Main Author:	Elliott
Other Authors:	Waller,, Rundle-Thiele,
Format:	Book
Language:	English
Published:	Milton, Australia: John Wiley and Son, 2010.
Subjects:	Marketing

Physical Description:	xxx, 544p: ill.; 28 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0470819650 (pbk.)