00862pamaa2200253 4500 0000048846 20190502090000.0 110301 eng 9789810679934 (pbk.) HF5415.13 MAR 2009 Marketing management : an Asian perspective Philip Kotler ... [et al.]. Fifth edition. Singapore ; New York: Prentice Hall, [2009]. xxxviii, 749 pages: color illustrations; 26 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index Marketing Marketing -- Management Marketing -- Asia Marketing -- Asia -- Management Kotler, Philip www.pearsonhighered.com