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| LEADER |
00862pamaa2200253 4500 |
| 001 |
0000048846 |
| 005 |
20190502090000.0 |
| 008 |
110301 eng |
| 020 |
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|a 9789810679934 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b MAR 2009
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| 245 |
1 |
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|a Marketing management :
|b an Asian perspective
|c Philip Kotler ... [et al.].
|
| 250 |
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|a Fifth edition.
|
| 264 |
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1 |
|a Singapore ; New York:
|b Prentice Hall,
|c [2009].
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| 300 |
|
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|a xxxviii, 749 pages:
|b color illustrations;
|c 26 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing
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| 650 |
1 |
0 |
|a Marketing --
|x Management
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| 650 |
1 |
0 |
|a Marketing --
|x Asia
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| 650 |
1 |
0 |
|a Marketing --
|x Asia --
|x Management
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| 700 |
1 |
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|a Kotler, Philip
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| 901 |
|
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|u www.pearsonhighered.com
|
