Selling today : creating customer value
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2010.
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| Edition: | 11th ed. |
| Subjects: |
| Physical Description: | xxxi, 505 p.: ill. (chiefly col.); 29 cm. |
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| Bibliography: | Includes bibliographical references (p. 473-487) and indexes |
| ISBN: | 9780138152475 / 0138152470 (pbk.) |