Communication theories : origins, methods, and uses in the mass media

Main Author: Severin
Other Authors: Tankard,
Format: Book
Language:English
Published: New York: Addison Wesley Longman, 2010.
Edition:5th ed.
Subjects:
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001 0000048759
005 20140428090000.0
008 110214 eng
020 0 0 |a 9780205727261 / 020572726 (pbk.)  
090 0 0 |a P90   |b SEV 2010 
100 1 0 |a Severin  
245 1 0 |a Communication theories :   |b origins, methods, and uses in the mass media   |c Werner Severin, James Tankard, Jr. 
250 0 0 |a 5th ed. 
260 0 0 |a New York:   |b Addison Wesley Longman,   |c 2010. 
300 |a xv, 411 p.;   |c 24 cm. 
501 0 0 |a FOLLA 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Mass media  
650 0 0 |a Communication  
700 1 1 |a Tankard,   |h James W.  
901 |u www.pearsonhighered.com