Communication theories : origins, methods, and uses in the mass media

Main Author: Severin
Other Authors: Tankard,
Format: Book
Language:English
Published: New York: Addison Wesley Longman, 2010.
Edition:5th ed.
Subjects:
Physical Description:xv, 411 p.; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780205727261 / 020572726 (pbk.)