Marketing : an introduction

Main Author: Armstrong
Other Authors: Kotler, Philip
Format: Book
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2011.
Edition:10th ed.
Subjects:
LEADER 00614pamaa2200205 4500
001 0000048745
005 20150907090000.0
020 0 0 |a 9780135094860 / 0135094860 (pbk.)  
090 0 0 |a HF5415   |b ARM 2011 
100 1 0 |a Armstrong  
245 1 0 |a Marketing :   |b an introduction   |c Gary Armastrong and Philip Kotler. 
250 0 0 |a 10th ed. 
260 0 0 |a Upper Saddle River, N.J.:   |b Pearson Prentice Hall,   |c 2011. 
300 |a 644p.:   |b ill.;   |c 28 cm. 
500 0 0 |a Includes bibliographical references and index 
501 0 0 |a UH 
501 0 0 |a AUP 
650 0 0 |a Marketing  
700 1 1 |a Kotler, Philip  
901 |u http://www.prenhall.com