Armstrong, & Kotler, P. (2011). Marketing: An introduction (10th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
Chicago Style CitationArmstrong, and Philip Kotler. Marketing: An Introduction. 10th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2011.
MLA CitationArmstrong, and Philip Kotler. Marketing: An Introduction. 10th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2011.
Warning: These citations may not always be 100% accurate.