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| LEADER |
00678pamaa2200193 4500 |
| 001 |
0000048725 |
| 005 |
20150907090000.0 |
| 008 |
110201 eng |
| 020 |
0 |
0 |
|a 9780132336222 / 0132336227 (pbk.)
|
| 090 |
0 |
0 |
|a HD69.B7
|b KEL 2008
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| 100 |
1 |
0 |
|a Keller, Kevin Lane
|
| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller.
|
| 250 |
0 |
0 |
|a 3rd ed.
|
| 260 |
0 |
0 |
|a Upper Saddle River, N.J.:
|b Prentice Hall,
|c 2008.
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| 300 |
|
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|a xxvii, 692 p.:
|b ill.;
|c 24 cm.
|
| 501 |
0 |
0 |
|a MBADI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Brand name products --
|x Management
|
| 901 |
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|u www.prenhall.com
|
