Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2008.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxvii, 692 p.: ill.; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132336222 / 0132336227 (pbk.) |