APA Citation

Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Upper Saddle River, N.J.: Prentice Hall.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, N.J.: Prentice Hall, 2008.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, N.J.: Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.