00558pamaa2200181 4500 0000048692 20121206090000.0 110124 eng 9780134904672 (pbk.) HF5415 DAV 1998 Davies Understanding marketing Mark A.P. Davies. London ; New York: Prentice Hall, 1998. viii, 392 p.: ill. (some col.); 24 cm. BMAUH Includes bibliographical references and index Marketing www.pearsonhighered.com