Understanding marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York:
Prentice Hall,
1998.
|
| Subjects: |
| LEADER | 00558pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000048692 | ||
| 005 | 20121206090000.0 | ||
| 008 | 110124 eng | ||
| 020 | 0 | 0 | |a 9780134904672 (pbk.) |
| 090 | 0 | 0 | |a HF5415 |b DAV 1998 |
| 100 | 1 | 0 | |a Davies |
| 245 | 1 | 0 | |a Understanding marketing |c Mark A.P. Davies. |
| 260 | 0 | 0 | |a London ; New York: |b Prentice Hall, |c 1998. |
| 300 | |a viii, 392 p.: |b ill. (some col.); |c 24 cm. | ||
| 501 | 0 | 0 | |a BMAUH |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |
| 901 | |u www.pearsonhighered.com | ||