Direct marketing in practice
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston:
Elsevier Butterworth-Heinemann,
2002.
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| Series: | Marketing in action series
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| Subjects: |
| Physical Description: | vii, 348p: ill.; 26 cm. |
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| ISBN: | 9780750624282 (pbk.) |