00708pamaa2200217 4500 0000048662 20130117090000.0 110119 eng 0071459383 (CD-ROM) HF5415.15 GOR 2006 Gorchels The product manager's handbook [ CD-ROM] Linda Gorchels. 3rd ed. New York: McGraw-Hill, 2006. 1 CD-ROM; 4.5 inch. To accompany textbook titled "The product manager's handbook / Linda Gorchels" BBADI Includes bibliographical references and index New products -- Marketing Product management www.mhhe.com