The product manager's handbook [

Main Author: Gorchels
Format: Book
Language:English
Published: New York: McGraw-Hill, 2006.
Edition:3rd ed.
Subjects:
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001 0000048662
005 20130117090000.0
008 110119 eng
020 0 0 |a 0071459383 (CD-ROM)  
090 0 0 |a HF5415.15   |b GOR 2006 
100 1 0 |a Gorchels  
245 1 4 |a The product manager's handbook [  |m CD-ROM]   |c Linda Gorchels. 
250 0 0 |a 3rd ed. 
260 0 0 |a New York:   |b McGraw-Hill,   |c 2006. 
300 |a 1 CD-ROM;   |c 4.5 inch. 
500 0 0 |a To accompany textbook titled "The product manager's handbook / Linda Gorchels" 
501 0 0 |a BBADI 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a New products --   |x Marketing  
650 0 0 |a Product management  
901 |u www.mhhe.com