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| LEADER |
00698pamaa2200217 4500 |
| 001 |
0000048661 |
| 005 |
20130117090000.0 |
| 008 |
110119 eng |
| 020 |
0 |
0 |
|a 0071459383 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415.15
|b GOR 2006
|
| 100 |
1 |
0 |
|a Gorchels
|
| 245 |
1 |
4 |
|a The product manager's handbook
|c Linda Gorchels.
|
| 250 |
0 |
0 |
|a 3rd ed.
|
| 260 |
0 |
0 |
|a New York:
|b McGraw-Hill,
|c 2006.
|
| 300 |
|
|
|a xv, 389 p.:
|b ill.;
|c 24 cm.
|
| 500 |
0 |
0 |
|a Includes 1 CD-ROM titled "The product manager's handbook / Linda Gorchels"
|
| 501 |
0 |
0 |
|a BBADI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a New products --
|x Marketing
|
| 650 |
0 |
0 |
|a Product management
|
| 901 |
|
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|u www.mhhe.com
|
