rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Global marketing and advertising
    sub title: understanding cultural paradoxes
  name:
    name part: De Mooij
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Los Angeles
    publisher: SAGE
    date issued: 2010
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xviii, 323 p.: ill.; 26 cm.
  table of contents: The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy
  note: Marieke de Mooij.
  note: BMAUH
  note: Includes bibliographical references and index
  subject:
    topic: Target marketing --
    topic: Cross-cultural studies
  subject:
    topic: Advertising --
    topic: Cross-cultural studies
  subject:
    topic: Consumer behavior --
    topic: Cross-cultural studies
  identifier: 9781412970419 (pbk.)
  record info:
    record creation date: 110119
    record change date: 20121206090000.0
    record identifier: 0000048660