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Global marketing and advertisi...
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Global marketing and advertising : understanding cultural paradoxes
Main Author:
De Mooij
Format:
Book
Language:
English
Published:
Los Angeles:
SAGE,
2010.
Edition:
3rd ed.
Subjects:
Target marketing --
>
Cross-cultural studies
Advertising --
>
Cross-cultural studies
Consumer behavior --
>
Cross-cultural studies
Holdings
Description
Table of Contents
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