Description: Global marketing and advertising :

Main Author:	De Mooij
Format:	Book
Language:	English
Published:	Los Angeles: SAGE, 2010.
Edition:	3rd ed.
Subjects:	Target marketing -- > Cross-cultural studies Advertising -- > Cross-cultural studies Consumer behavior -- > Cross-cultural studies

Physical Description:	xviii, 323 p.: ill.; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781412970419 (pbk.)