Advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York:
Routledge,
2009.
|
| Series: | Routledge introductions to media and communications
|
| Subjects: |
Table of Contents:
- Advertising and common sense
- Advertising agencies: mediation and the creative process
- Marketing, media and communication
- Analysing and historicising advertising
- Advertising and culture
- Signs and textualities
- New forms and intimacies
- Audiences and psychology