Advertising - MacRury (London ; New York: Routledge, 2009)
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology
FOBCAL
Includes bibliographical references (p. [289]-314) and index
Keywords: Advertising