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| LEADER |
00909pamaa2200205 4500 |
| 001 |
0000048577 |
| 005 |
20140428090000.0 |
| 008 |
110110 eng |
| 020 |
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0 |
|a 9780415251266 (pbk.)
|
| 090 |
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|a HF5823
|b MAC 2009
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| 100 |
1 |
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|a MacRury
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| 245 |
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|a Advertising
|c Iain MacRury.
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| 260 |
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|a London ; New York:
|b Routledge,
|c 2009.
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| 300 |
|
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|a xvii, 318 p.:
|b ill.;
|c 22 cm.
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| 440 |
0 |
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|a Routledge introductions to media and communications
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| 501 |
0 |
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|a FOBCAL
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| 504 |
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|a Includes bibliographical references (p. [289]-314) and index
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| 505 |
0 |
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|a Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology
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| 650 |
0 |
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|a Advertising
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| 901 |
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|u http://www.routledge.com
|
