00721pamaa2200217 4500 0000048503 20130117090000.0 101216 eng 9780273713159 (pbk.) HD45 TRO 2008 Trott Innovation management and new product development Paul Trott. 4th ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2008. xxvii, 581 p.: ill.; 25 cm. BNCCUN Includes bibliographical references and index Industrial management Technological innovations -- Management Product management http://www.prenhall.com