Trott. (2008). Innovation management and new product development (4th ed.). Harlow, England ; New York: Financial Times/Prentice Hall.
Chicago Style CitationTrott. Innovation Management and New Product Development. 4th ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2008.
MLA CitationTrott. Innovation Management and New Product Development. 4th ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.