McGrath. (2001). Product strategy for high technology companies: Accelerating your business to web speed (2nd ed.). New York: McGraw-Hill.
Chicago Style CitationMcGrath. Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed. 2nd ed. New York: McGraw-Hill, 2001.
MLA CitationMcGrath. Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed. 2nd ed. New York: McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.