rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: practice of public relations
  name:
    name part: Seitel
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Upper Saddle River, N.J
    publisher: Pearson/Prentice Hall
    date issued: 2011
    edition: 11th ed..
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxix, 480 p.: ill. (chiefly col.), col. map; 26 cm.
  table of contents: What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
  note: Fraser P. Seitel.
  note: BMAUH
  note: Includes bibliographical references and index
  subject:
    topic: Public relations --
    geographic: United States
  identifier: 9780137058310 (pbk.)
  record info:
    record creation date: 101215
    record change date: 20121206090000.0
    record identifier: 0000048482