The practice of public relations - Seitel (Upper Saddle River, N.J.: Pearson/Prentice Hall, 2011)
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
BMAUH
Includes bibliographical references and index
Keywords: Public relations -- -- United States