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| LEADER |
01118pamaa2200205 4500 |
| 001 |
0000048482 |
| 005 |
20121206090000.0 |
| 008 |
101215 eng |
| 020 |
0 |
0 |
|a 9780137058310 (pbk.)
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| 090 |
0 |
0 |
|a HM1221
|b SEI 2011
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| 100 |
1 |
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|a Seitel
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| 245 |
1 |
4 |
|a The practice of public relations
|c Fraser P. Seitel.
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| 250 |
0 |
0 |
|a 11th ed..
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| 260 |
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|a Upper Saddle River, N.J.:
|b Pearson/Prentice Hall,
|c 2011.
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| 300 |
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|a xxix, 480 p.:
|b ill. (chiefly col.), col. map;
|c 26 cm.
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| 501 |
0 |
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|a BMAUH
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
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| 650 |
0 |
0 |
|a Public relations --
|z United States
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| 901 |
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|u www.prenhall.com
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