Marketing strategies : a contemporary approach

Main Author: Ranchhod
Other Authors: Gurau,
Format: Book
Language:English
Published: Harlow, England ; New York: FT/Prentice Hall, 2007.
Edition:2nd ed.
Subjects:
LEADER 00728pamaa2200229 4500
001 0000048298
005 20121206090000.0
008 101127 eng
020 0 0 |a 9780273706748 (pbk.)  
090 0 0 |a HF5415.13   |b RAN 2007 
100 1 0 |a Ranchhod  
245 1 0 |a Marketing strategies :   |b a contemporary approach   |c Ashok Ranchhod, Calin Gurau. 
250 0 0 |a 2nd ed. 
260 0 0 |a Harlow, England ; New York:   |b FT/Prentice Hall,   |c 2007. 
300 |a xxi, 416p:   |b ill.;   |c 26 cm. 
501 0 0 |a BMAUH 
501 0 0 |a BATUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
650 0 0 |a Marketing --   |x Case studies  
700 1 1 |a Gurau,   |h Calin  
901 |u www.pearsonhighered.com