Description: Marketing strategies :

Main Author:	Ranchhod
Other Authors:	Gurau,
Format:	Book
Language:	English
Published:	Harlow, England ; New York: FT/Prentice Hall, 2007.
Edition:	2nd ed.
Subjects:	Marketing research Marketing -- > Case studies

Physical Description:	xxi, 416p: ill.; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780273706748 (pbk.)