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| LEADER |
00622pamaa2200181 4500 |
| 001 |
0000048295 |
| 005 |
20121206090000.0 |
| 008 |
101127 eng |
| 020 |
0 |
0 |
|a 9780131676602 (pbk.)
|
| 090 |
0 |
0 |
|a HF5823
|b ADV 2007
|
| 245 |
1 |
0 |
|a Advertising :
|b principles and effective IMC practice
|c William Wells...[et. all].
|
| 260 |
0 |
0 |
|a Upper Saddle River, N.J.:
|b Pearson Prentice Hall,
|c 2007.
|
| 300 |
|
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|a xxxiii, 650 p.:
|b ill. (chiefly col.);
|c 29 cm.
|
| 501 |
0 |
0 |
|a BMCMI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Advertising
|
| 700 |
1 |
1 |
|a Wells,
|h William
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| 901 |
|
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|u www.prenhall.com
|
