Advertising : principles and effective IMC practice
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2007.
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| Subjects: |
| Physical Description: | xxxiii, 650 p.: ill. (chiefly col.); 29 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780131676602 (pbk.) |