APA Citation

Wells. (2007). Advertising: Principles and effective IMC practice. Upper Saddle River, N.J.: Pearson Prentice Hall.

Chicago Style Citation

Wells. Advertising: Principles and Effective IMC Practice. Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.

MLA Citation

Wells. Advertising: Principles and Effective IMC Practice. Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.

Warning: These citations may not always be 100% accurate.